IAB Internet Advertising Revenue Report Conducted by PwC - well researched and informative resource

The IAB Report on Internet Advertising Revenues has just been released.

I'd recommend this report to anyone who is involved in turning the "Marketing Supertanker" around in their organisation and who may be trying to come up with some justification for radically changing the focus of their marketing budget.

A few interesting bullet points;

# Revenues Continue to Post Record Results

# Annual revenues have increased significantly on a year-over-year percentage and dollar basis for the sixth consecutive year, after declining in 2001 and 2002.

# Internet Advertising now attracts more advertising dollars than Radio

# The first 14 years of Internet Advertising (1995-2008) were charted against broadcast television (1949-1962) and cable
television (1980-1993), presented in current inflation-adjusted dollars. Internet Advertising revenues continue to far outpace the growth of Cable Television and Broadcast Television during each of their first 14 years.

Neat soundbite from Randall Rothenberg, President and CEO, IAB;

"In this uncertain economy, where marketers know they need to do more with less, interactive
advertising provides the tools for them to build deep, engaging relationships with consumers—the
experience marketers gain from this will deliver dividends especially after the economy turns around.”

and from PwC;


“Though some categories in the fourth quarter slowed or even dipped, reflecting the current economic
challenges, the overall performance is up, confirming interactive’s ever-growing importance to the
successful marketing mix.” David Silverman, Partner, PricewaterhouseCoopers LLP