Small Medium Business in USA to increase online Ad and Related Technology Spend

A recent report has found that Small Medium Businesses (SMB's) in the USA are now moving away from traditional Yellow Pages type spending to spend 11% of their advertising dollars online, up from 4% three years ago.

The report also indicates a significant increase in spending on related "online" services such as website activities, technology related marketing and search engine optimisation. The expenditure on such activities are estimated to triple in the period to 2013.

Although this increased awareness and uptake presents opportunities for media companies, SMB's are often deluged with options that are frequently "oversold and under perform."

If you're a SMB looking to spend online I'd be recommending you ask the advertising provider for a trial - why not they can only say no.